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مدیریت و منابع انسانی - درباره بازاری جذاب و مخرب!‌
هر روز بهتر می شویم، اگر روحیه و امید داشته باشیم. (روزنوشتهای سید محمد اعظمی نژاد)
درباره بازاری جذاب و مخرب!‌
دوشنبه 1395/07/26 ساعت 11:40 ق.ظ | نوشته ‌شده به دست سید محمد اعظمی نژاد | ( دیدگاه ها )


چندی پیش به طور اتفاقی در جلسه ای با مدیر فروش یکی از شرکت های واردکننده و تولید کننده سیگار آشنا و دقایقی با ایشان گپ زدم. آن گفتگوی چند دقیقه ای محرکی است برای این نوشتار:
میزان مصرف تقریبی سیگار ۶۰ میلیارد نخ درسال است! به عبارتی هر ایرانی در سال ۷۵۰ نخ سیگار دود می کند که البته بخشی از آن هم به صورت قاچاق می باشد. 
۱. شاید تنها کسب و کاری که نیاز به تبلیغ ندارد صنعت سیگار است، این بازار اینقدر در ایران اینقدر جذاب هست که با وجود ریسک بالا برای ایجاد کارخانه تولیدی آن سرمایه گذاری کنند. 
۲. به نظر می رسد پیش بینی برندهای اصلی سیگار از بازار ایران بسیار خوشبینانه است! آنها برای میزان مصرف دوبرابر و بیشتر را طی چند سال آینده برنامه ریزی کرده اند.
۳. اگر قیمت هر پاکت سیگار ۱۰۰۰ تا ۲۰۰۰ تومان باشد ارزش بازار سیگار ۳ تا ۶/۵ میلیارد دلار است.
۴. در مقابل این بازار، بازار دیگری به نام دارو و درمان وجود دارد. رشد این بازار نیز دقیقا هم سو و هم راستا است



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